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WEIN & CO Flagship Store Vienna, Austria

Wining Dining Shopping

Close to the St. Stephen’s Cathedral in Vienna, the popular Austrian bar and restaurant chain Wein & Co has opened a new branch. The reason for complete renovation of the already existing catering area of a Gründerzeit building was the possibility to extend the company to three levels and to modernise them. On an area of 800 square metres, BEHF Architects architecturally implemented the motto “Wining Dining Shopping” creating a spacious suite of rooms as well as a distinctive ambience.

© Markus Kaiser

Frescos with sensuous Renaissance and Baroque motifs – nymphs, satyrs, and Bacchus, the god of wine – add a noble touch to the restaurant area, while a dynamic lighting intensifies the effect. This area is designed in the style of a brasserie featuring soft benches and armchairs covered with pinot-coloured velvet that contrast with the raw and blank room shell. Here, the motif of the mirror, which is an important element of furnishings in traditional brasseries, was exceeded. Stramineous mirrors correspond to the colour of the lamps which were designed specifically for this architectural project. The mirrors’ reflections let the harsh contours of the room dissolve, while in combination with the colours of the seating furniture refer to red and white wine as well.

On the upper floor, there are various function rooms for wine tastings. Since these rooms appear unpretentious, almost plain, due to cement floors and unrendered grey walls, the offered products optically come to the fore even more.

As the building’s central elements that connect all floors, two striking spiral staircases break through each of the three levels and open the premises towards the top, displaying the “gods in heaven”. Serving as a link between the different levels and areas, the two stairways ensure that the levels merge smoothly.

© BEHF

As part of Wein & Co’s special sales concept, customers can buy wine in the exclusive shop located on the basement floor until 2 a.m. and directly enjoy it in the restaurant.

Awards
Architizer A+Awards 2018, Finalist
WEIN & CO Flagship Store
German Design Award 2018, Winner
WEIN & CO Flagship Store
ICONIC Awards 2017, Winner, Interior
WEIN & CO Flagship Store
  • Category: Retail, Restaurant, Interior, Furniture
  • Status: Completed
  • Location: Vienna, Austria
  • Completion: October, 2016
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German Design Award 2018 Winner
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